KITCHENWARE STORE VISUAL IDENTITY*

role: art direction, graphic design

I was asked to develop a visual identity for a kitchenware store specialising in home appliances and accessories. Key client goals were to make it bright and to make the visual concept easily scalable as the brand is so far a small store but with great ambitions. 

My work as an art director and a graphic designer was:

  • creating a distinctive visual identity and guidelines for future references
  • graphic design of logo and key visual elements
  • graphic designs of posters, sale announcements, signature tote and paper bags (regular and sale versions)

Many thanks to Vectonauta and rawpixel.com on Freepick for tote and paper bag mockups. 

 

*Please note that address and contact details of the store have been changed due to the client's request.