LINEN AND DECOR SPECIAL PROJECT
role: art direction, photography, graphic design
Summer Breeze was a pop-up store of Japanese brand Linen & Decor representing its summer collection.
Key of brands identity is the linen sourced in Lithuania and in every campaign it's important to highlight this link with the country of origin, its nature and its craftsmanship traditions and cultural heritage.
An outdoor photoshoot of the products was arranged to highlight the link with the country of origin of the linen used in the production of all of the items. My work included all stages from location scouting to concept development to set design to photography and retouching.
As a personal project based on the client's visual identity and using the new assets I've created the layout designs for prints and digital announcement of the project.
