role: as an agency director I was leading the project as an art director, also responsible for UX design, naming and copy writing
MCDP (former McDonnell & Partners) is a PR and comms full-cycle agency, affiliate of MSL group with over 20 years of experience in launching and representing tier-1 brands from IKEA to Netflix to TikTok to Xiaomi on Russian-speaking markets.
The goal was to update corporate identity including naming, logo design, presentation layout and the web-site.
